Research Outsourcing

Many of our prospective clients that require ongoing access to research come to us asking about the cost-benefit of outsourcing their research to a specialised research provider versus developing or growing their in-house research capability. While the answer usually depends on a specific business and their needs, below is a list of the top seven benefits that one gets when outsourcing their research function.

Access to Talent and Capabilities

Getting access to talent and research capabilities without needing to recruit or train individuals for the role is the most important driver for outsourcing research. In fact, relying on research providers gives access to new talent pools with local expertise such as language, technical know-how, and culture, as well as new resources.

Strategic Benefit

Business flexibility is a factor that is commonly taken into consideration as well. Outsourcing research enables companies to focus on core activities while they farm out non-core services that specialist companies can do better, allowing them to be all in on their competitive advantages.


Another benefit of outsourcing research is risk-sharing. Since both the company and the research provider will be accountable for the output delivered to the final client, it’s in the research provider’s best interest to deliver the highest level of research quality.

Running Business 24X7

Offshore outsourcing to a country with a different time zone, gives the added advantage of making full use of a 24-hour day. Outsourcing partners can take over and continue work even after in-house employees go home. They can complete critical tasks and send it back for review the next morning.

Staffing Flexibility

Hiring full-time researchers can be very costly, especially if research needs are fluctuating. In this case, it is best to have a contract with a research provider, where the company can add and reduce research capacity according to its needs in different periods.

Saving on Infrastructure and Technology

Investing in infrastructure and subscribing to premium databases is very expensive, partnering with research provider divides these costs over several clients, giving each client exactly what they need at the fraction of the cost.

Cost Savings

Cutting down on costs is one of the major drivers behind companies leaning towards outsourcing research. By using lower cost platforms and leveraging their scale, outsourcers can generate savings while still making a margin.

Request a consultation to discuss if research outsourcing is the right solution for your research needs.